We now live in such a visually-dominated culture, that it is possible you have already internalized many of the techniques involved with visual communication (for example, every time you justify the text of your document or use standard margins, you are technically using visual rhetoric). Many of us are not so accustomed to giving visual documents the same kind of rigorous attention. Additionally, traditional schooling has emphasized analysis of certain texts for a long time. Sometimes you will encounter an interplay of words and images, which may complicate the number of rhetorical devices in play. It’s worth asking then: is rhetorical analysis of visual documents any different than this basic description? Yes and no. Often you are not looking to place a value judgment on the piece, and if there is an implicit or implied argument you may not be ultimately taking a side. By understanding how the different parts work, you can offer insights as to the overall persuasive strategies of the piece. One way of looking at this process is that you are breaking the piece down into parts. The goal of any rhetorical analysis is to demonstrate your understanding of how the piece communicates its messages and meanings. Whether assembling an advertisement, laying out a pamphlet, taking a photograph, or marking up a website, designers take great care to ensure that their productions are visually appealing and rhetorically effective. Just as writers choose their words and organize their thoughts based on any number of rhetorical considerations, the author of such visual documents thinks no differently. Definition and Goals of Visual/Rhetorical AnalysisĪ visual document communicates primarily through images or the interaction of image and text.
VISUAL UNDERSTANDING ENVIRONMENT FOR LITERATURE REVIEWS HOW TO
This resource covers how to write a rhetorical analysis essay of primarily visual texts with a focus on demonstrating the author’s understanding of the rhetorical situation and design principles.
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